Digital Marketing Expert · AI Visibility
Be the name AI recommends.
I'm Elliott King: digital entrepreneur, AI-visibility strategist, author and speaker. For 25+ years I've worked where technology meets marketing. Today I help leaders and organisations become the trusted names that AI puts forward.
The Story
Technology & marketing, for 25+ years
I taught myself to code at nine. Across twelve years as a programmer in six countries, co-founding the digital agency MintTwist in 2007 and selling it to FINN Partners in 2021, I've built my career where technology meets marketing. Today I work at the frontier of AI visibility, helping leaders and organisations become trusted entities in AI-generated answers.
What I Do
Experience across the whole field
Author
Marketing Wins · MarketingProfs
I co-authored Marketing Wins (Troubador, 2026) with Aleksandra King: a strategic blueprint that turns decades of practice into an actionable guide for leaders, marketers and sales teams. I also write for MarketingProfs.
Speaker
Keynotes on AI visibility
I keynote on AI visibility, entity strategy and digital marketing, from 100+ NGO communications directors at the UN in Geneva to City, University of London, the IoD, BETT and UCL. A new 2026 speaking series is on the way.
Founder
MintTwist · Aleksandra King Agency
I co-founded MintTwist in 2007 and grew it into a pan-European agency serving the BBC, University of London, Roche, Virgin and Accenture, then sold it to FINN Partners in 2021. I keep building, including AI-visibility work with the Aleksandra King Agency.
Managing Partner
FINN Partners
I'm a Managing Partner at FINN Partners, a global integrated marketing and communications firm of 1,300+ people across 35 offices, advising clients on brand, PR and digital strategy.
Trusted by organisations worldwide
Read the book: Marketing Wins
My strategic marketing blueprint, co-written with Aleksandra King and published by Troubador in 2026.
Let's Talk
Consult and connect with Elliott King
Speaking, advisory and media enquiries, answered personally. Tell me where you want to grow, and how AI visibility fits your plans.
Start a conversation →